"The mobile phone will become the primary means by which humans interact to fulfill their primary need for information."

"Mobile provides a virtual one to one marketing channel where smart businesses have moved beyond advertising and into tailored engagement."

What is Mobile Marketing?

Mobile Marketing refers to using the mobile phone channel for brand-building, such as activities that raise awareness of a brand in the mobile consumers' minds (ABI Research)

Types of Mobile Marketing

SMS (most commonly used) Short message service. SMS is referred to as texting

MMS (multimedia messaging service) is an upgraded version of SMS, which involves multimedia clips—pictures, video and audio

Mobile Web is browser based internet services on your mobile phone

Proximity Marketing is localized marketing content associated with a particular area

QR (Quick Response Code) marketing which utilizes scanning a barcode (with your mobile phone) linked to content

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® Average Cell Phone user 5,840 hours per year

® Average computer user 2,920 hours per year

® Average TV user 1,865 hours per year

  *CTIA 2009

**MobileSquared 2010

This headline kicked off Morgan Stanley’s comprehensive April 12, 2010 analyst presentation “Internet Trends” followed by an 87  slide presentation backing up the statement